Primitiv | Peaches and Cream

At Primitiv Group, we are redefining wellness through groundbreaking cannabis research and innovation. Co-founded by Calvin Johnson Jr., a 2021 Pro Football Hall of Fame inductee and Rob Sims, former NFL teammates as members of the Detroit Lions, Primitiv was born from a shared vision to unlock the healing potential of cannabis. Their journeys navigating the physical and mental tolls of professional football inspired a mission to advance the understanding and applications of cannabis for wellness.